I purchased the fairest shade, but you wouldn't know when I apply it to my skin. IT'S COMPLETELY SHEER. I've tried layering it a few times but nothing does the trick. Though since it has SPF 30, I've taken to using it as a primer underneath my Clinique foundation.
Above is a swatch of the BB cream, and as you can see it does offer a bit of colour, but no coverage. If you have problem skin or are looking to even out your skin tone I would not recommend this for you.
It claims to have 8 benefits for your skin, but I have yet to see any changes with the look/feel of my skin. If you're looking for a sheer foundation that offers sun protection for the upcoming warmer months, I recommend this for you. Otherwise, please don't waste your money!